Augmented Reality Posters

One of the outcomes I wanted to produce was augmented posters, as I felt they could give a different dimension to my project instead of just being able to physically touch the images and pull back the layers.

For this, I used a website called ZapWorks, that has an app called Zappar, which means I can easily upload my image, place a code on the photo and then upload a video that overlaps when scanned through the app.

I decided I only wanted to create 3 posters instead of all 5 as I felt 5 was too many and used the stronger 3 images and overlays for the posters.

Each poster has a unique code which brings up their own video that loops and plays over the top.

Below as the video animation over the poster design, though through the app they are looped.

Experiment Thirteen // Colour overlays

I tried creating the colours on top of the imagery through photoshop to begin with, but after being very limited with the brushes I had access to and wanting to create a more organic look to the overlays, I decided to make the layers myself.

My last experiments were testing out painting on acetate to create the colour representations that correlated with the emotions that I was going to be portraying. I wasn’t sure what type of paint or ink would dry properly on the acetate, so I tested with acrylic paint, along with painting Ink, alcohol ink, and alcohol markers. 

It took me a little while to figure out what effect each medium made, but I decided that using a combination of all of them throughout the colours and emotions gave different depths of the emotions.

I created a lot of different colours and patterns/strokes, and some emotions were easier to develop colour overlays for, other emotions were quite difficult with trying to get the right opacity along with creating the message with the vibrancy or dullness of the colours.

Experiment Twelve // Lighting Studio – Take two.

The second time in the lighting studio I found worked better as I was able to get the same framing with each of the images, which means that for my final photos they all look cohesive. I also made sure to shoot in all portrait image as I wanted them all to be portrait style images for the final prints. I booked both the black and white studios so I was able to use both spaces and get the images I wanted from both.